![]() ![]() Don’t hesitate to combine these strategies to strengthen the impact of your local marketing. Here are 9 local marketing tactics that you can use to attract new business from your local area and surrounding neighborhoods. Claim your local listings on third-party websites and directories.Confirm your website is mobile-friendly.(Hey, sometimes small local businesses have the biggest viral marketing campaigns.) You may be able to attract new local customers by implementing these for your company. If local marketing sounds like an approach you’d like to apply to your own business, make note of these strategies. This location data is how you can pinpoint where you can funnel your local marketing energy.Ĭreate official, customizable buyer persona profiles with HubSpot’s free, intuitive buyer persona generator. This process helps you better understand your target audience’s demographic and psychographic information, including their geographic location(s). The key to successful local marketing is accurately defining your buyer personas. Local marketing allows you to hone your resources on a select audience - one that can actually respond to and shop from your digital and print advertisements. Local marketing can work for any brand that has a physical location, but it’s especially important for locally-based businesses whose primary business happens in-person (versus online, where consumers in any location can make purchases). If you have at least one brick-and-mortar business location (this applies to both local businesses and chains), local marketing is a marketing strategy you should consider adding to your arsenal. Local marketing is also known as neighborhood marketing or local store marketing. Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical location(s) of a business. ![]()
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